Founded in London in 2006, Case has a simple mission - to make quality, authored products accessible to the mass market. Using modern manufacturing techniques and collaborating with world-renowned, passion-fuelled designers from the start, Case quickly established itself as a brand that does not make you choose between quality and price point.
At Case, we value style and function equally. Our products are made with genuine practicality in mind. All pieces are manufactured and sold by us, undergoing a rigorous testing process before they reach the market. Each piece is made from carefully sourced, durable materials made to last a lifetime. We only design and make useful products that we’d want to own ourselves.
“We choose designers because we like their work and, importantly they have a passion for what they do. That experience shines through in each product and we hope that the marriage of design, knowledge and function is equally evident.”
– Paul Newman, Director
Paul Newman graduated in 1981 with a BA Furniture degree from Hornsey College of Art, after completing a foundation course at Chelsea College of Art.
Paul began what would be an illustrious career in design in less than illustrious surroundings, launching his first business Bonomi Design in 1981 in what he described as a “pretty dismal workshop” in North London with two friends from college. They designed and made products for a variety of clients including Liberty’s, Heal’s as Ron Arad.
In 1988, the company received a grant to exhibit their range of stools and chairs at the prestigious Milan Furniture Fair. It was here that Paul met Australian retailer Aero, who had five successful stores across the country. Excited about Paul’s new collection, Aero started to produce the product range under licence.
In 1989, Paul’s entrepreneurial business acumen led to the opening of a UK franchise of Aero in Westbourne Grove, West London, selling an eclectic mix of contemporary furniture, lighting and accessories. Thirty-five percent of the collection were its own branded product, while the remaining 65% came from other international brands. With its adventurous and eclectic collection, Aero soon rose to prominence, and new investment saw Paul open a second London store on Chelsea’s prestigious King’s Road. The business expanded and by 1998, Aero was a shop, retail and wholesale business selling to high end design stores such as Heals and the Conran shop. Ahead of its time in many ways, the business also included a successful mail-order catalogue.
Aero shop storefront in Chelsea
Cross Extending Table by Paul Newman for Aero
In 1999, Aero was sold. Paul exited the business but continued wholesaling to retailers until 2005. With more than 20 years of experience in designing, manufacturing and retailing, Paul went on to set up the eponymous design brand Case in 2006.
The motivation behind Case was simple: to create authored product at affordable prices using modern manufacturing techniques and to strategically align with a retailer in each country.
The initial product range included pieces by Matthew Hilton, Terrence Woodgate, Naz Kamali, formerly the creative director at Aero. These collections are now carried in some of the most prestigious retail stores across the world.
Experienced in delivering large-volume batch production, ideal for the larger retailer, Case Furniture has developed an extended network of trading partners that are able to manufacture and distribute on a global scale. Case Furniture sells worldwide, both directly with customers and working with renowned retailers John Lewis, Lane Crawford, Design Within Reach, Liberty and Heal’s.