Case will be exhibiting a selection of work by Matthew Hilton, Nazanin Kamali and Marina Bautier as part of ‘100% British Design’ at la Rinascente. 100% British Design 10th April - 2nd May 2010 La Rinascente, Milano Piazza Duomo Milan, Italy This year, 100% British Design, the brainchild of the Design Team at the British Consulate General Milan, will host a Design Supermarket within the basement of the famous and exclusive la Rinascente department store in the centre of the city. For the duration of the fair, this space within la Rinascente will act as a salesroom for large quantities of British designers. The pieces boast design solutions that can be purchased, used and enjoyed in every day life. This is the first year the "design supermarket" will be participating in the fair, and their goal is to create a cultural as well as commercial experience centering on the unique character of British Design. For the duration of the Fair, British designers—many that have been hand-selected from previous 100% Design exhibitors’ lists—will have the opportunity to showcase and do business in Design Supermarket, which has become world-renowned for its clean aesthetic and modern outlook designed by Claudio Silvestrin and Giuliana Salmaso. The project was shared with Vittorio Radice, Chief Executive Officer of la Rinascente who in the past 5 years has led the transformation of the department store, strongly believing in the creation of the Design Supermarket. Laurence Bristow-Smith, HM Consul General & Director General for Trade & Investment, said: “The UK’s international design profile has risen rapidly in recent years. It is good to see that our talent and expertise are recognised here in the home of modern design”.