Last Updated 19/05/2021 | Version 1.4
Privacy and online safety are important to Case Furniture. This policy explains how we may collect information about you and then how we use it. It also gives certain assurances on things that we will and what we will not do.
1. Purpose and Consent for Collection
Case Furniture collects, stores, processes or transmits data in order to provide Services to Customers. This may include marketing of services, the processing of orders for Customers and customer support activities, or for the purposes of conducting corporate activities such as interacting with suppliers, job applicants or administration.
Case Furniture will collect a range of information about the Subject, either via activity via our website, emails, customer support, telephone, in person or at trade shows. This information includes:
Credit/debit card details
We will not collect sensitive categories of data without their explicit consent.
Case Furniture does not undertake any automated decision making relating to any Service activities except for third party fraud checking services that may automatically decline a credit or debit card transaction.
Case Furniture will not collect data relating to minors as defined under UK law. Minors as defined by UK law are not permitted to use Case Furniture services or interact with us as a corporate entity.
Case Furniture may from time to time contact the Customer via email regarding service related matters such as billing, product support and logistics.
Our website is provided by Shopify. Shopify collects information about you on our behalf in order to process any transactions and manage any accounts. We only use personal data where it is necessary to fulfil your order, communicate key information, inform you of products and services related to your transaction or interests, and deliver customer support services. Shopify uses encryption to secure your personal data.
Your personal information may be disclosed to reputable third parties who will help process your order, such as our logistics partners. Case Furniture requires all such third parties to treat your personal information as fully confidential and to fully comply with all applicable UK Data Protection and consumer legislation. We will not release your personal information to any company outside of Case Furniture for mailing or marketing purposes.
We shall retain data related to your purchases for a period of six years after your association with us has come to an end to comply with statutory limitation periods.
If you agree by giving us your consent, we may contact you with updates about our latest news and offers which we think may be of interest to you. We may also use your information to improve the relevancy of our marketing communications.
2. Data Retention
We will keep your personal information for as long as you are a customer of Case Furniture.
After you stop being a customer, we may keep your data for longer so we able to respond to any questions or complaints and to comply with any legal and accounting requirements.
3. Data Transfers and the Use of Data Sub Processors
Case Furniture will not share Subject data with a third party not directly associated with the provision of services without their explicit consent. Case Furniture will also not transfer Subject data to a third party country outside of the UK or EEA that is not compliant with the applicable data protection laws via adequacy agreement, Binding Corporate Rules or other legally appropriate means as defined by the Information Commissioner’s Office without their explicit consent.
At Case Furniture we make use of a number of 3rd party organisations so that we can deliver services to our customers. Whilst the following list is not intended to be exhaustive, Case Furniture typically only transfers the personal data relating to our customers, where required for the activities set out below, to the following third parties or Data Processors:
|Paypal Inc.||Payment Processing and fraud prevention||paypal.com||Contractual|
|Microsoft Ltd||Email and internal document management||privacy.microsoft.com||Legitimate Interests|
|Gorgias||Online chat functionality||gorgias.com||Legitimate Interests|
|Analytics, Geolocation, Marketing||google.com||Legitimate Interests|
By interacting with Case Furniture as defined in this policy, the Subject provides their consent for this transfer and use of our Data Processors and their Data Sub-Processors, and for transfer to any other appropriate third party Data Processor for the purposes of delivery of the Services and customer relationship management activities.
4. Commitment to Confidentiality and Security of Processing
Case Furniture uses appropriate technical and organisational security measures within our sphere of responsibility to ensure an appropriate level of confidentiality and integrity.
Should there be a concern regarding a possible security incident or data breach, please email firstname.lastname@example.org.
a. To Operate Our Services. Some cookies are essential to the operation of our website and Services. We use those cookies in a number of different ways, including:
- Fraud Prevention and Detection. Cookies and similar technologies that we deploy on or website help us monitor for and detect potentially harmful or illegal use of our Services.
b. To Analyze and Improve Our Services. Cookies help us understand how to make our website and customer services work better for You. Cookies tell us how people reach our website and they give us insights into improvements or enhancements we need to make to our website and Services.
c. For Better Advertising. Cookies can help us provide more effective advertising on our website. For example, we might use a cookie to help prevent You from seeing the same advertisement multiple times or to measure how many times an advertisement is viewed or clicked on.
5 b) How We Use Other Technologies
a. Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of Users (such as email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
5 c) How To Manage Cookies
Your web browser may allow You to change Your cookie preferences. Please consult the help section of Your web browser or follow the links below to understand Your options, but please note that if You choose to disable the cookies, some features of our website or Services may not operate as intended.
5 d) Cookie Table
Cookies that we commonly use are listed below. This list is not exhaustive, but describes the main reasons we typically set cookies.
|_fbp-||These cookies track user activity, targets advertising and monitors performance to provide better targeted ads either on Facebook or other digital platforms powered by Facebook.|
|These cookies track user activity on the website. Data is used to monitor advertising performance and provide better targeted ads.|
|These cookies are used by Google Analytics to distinguish different users and provide analytics, and when google maps is used on the store locator.|
You may download the AppChoices app to opt out in mobile apps. In order to understand and improve the effectiveness of our advertising, we may also use web beacons, cookies, and other technologies to identify the fact that You have visited our website or seen one of our advertisements, and we may provide that Data to one or more third party advertising networks.
The Data we provide may include the time and date of Your visit to our website, pages viewed, links clicked and other information that does not disclose Your ‘real world’ identity. Those advertising networks may recognize the web beacon or cookie associated with Your visit to our website when You visit other websites on which they serve advertising, and they may make decisions about the advertisements You see based on it.
7. Email Marketing
If you are subscribed to our mailing list and no longer wish to receive emails from us please click here to unsubscribe.
If you would like to update your email marketing profile information, please click the ‘update subscription preferences’ link in the footer our email campaigns.
8. Get in Touch
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time, or discuss any other data protection matters with us, by contacting us at email@example.com or write to Case Furniture, 23 East Hill, London SW18 2HZ.
Data Subjects, Controllers or any other concerned parties wishing to discuss matters relating to data protection, such as a Subject Access Request or concern over accuracy of collected data, please email firstname.lastname@example.org or write to Case Furniture, 23 East Hill, London SW18 2HZ. The email address is monitored within working hours and you should receive a reply within 14 working days.